Author(s)

Wang Yuneng ¹, Zhu Zheyuan ¹, Cai Wenxuan ¹

Affiliation(s)

¹ College of Finance and Economics, Guangzhou Vocational College of Technology & Business, Guangzhou, China

Corresponding Author

Cai Wenxuan

ABSTRACT

This article focuses on the "Ideological and Political Education in the Curriculum"(IPE) reform practice of the course "Digital Marketing of Financial Products" and elaborates in detail how to deeply integrate IPE elements into the whole course teaching. Through the implementation of the overall course design plan, the paper explores the IPE - oriented education approach of "Course - Workplace Requirement - Qualification Certificate - IPE Elements" integration and realizes the organic unity of knowledge transmission and value guidance. The research adopts a variety of teaching methods and means, such as case, Q&A, and OBE approaches, and combines information resources to create a learning environment for students where they can "Acquire Knowledge and IPE Anytime and Anywhere". The article can have a positive impact on the professional training of teachers and students, scientific research, technical exchanges, and social services, which provides valuable experiences and examples for the IPE reform practices around the country.

KEYWORDS

Digital Marketing of Financial Products; IPE; Teaching Reform; OBE Teaching Philosophy

CITE THIS PAPER

Wang Yuneng, Zhu Zheyuan, Cai Wenxuan, Research on "Ideological and Political Education (IPE) in the Curriculum" Reform Practice—The Course: "Digital Marketing of Financial Products" as an Case Study. Advances in Educational Technology and Psychology (2025) Vol. 9: 26-31. DOI: http://dx.doi.org/10.23977/aetp.2025.090305.

REFERENCES

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[3] Zhang, K., Wang, D. S., Wei, S. G., Zhou, Y., & Shu, S. L. (2023). Research and practice of blended teaching based on OBE concept: Taking "Foundation of Mechanical Engineering Control" course as an example. Vocational Education Technology, 22(10), 82-88.
[4] Deng, H. M., Zhu, Y. J., Kong, C., Chen, Y. Q., Li, Z., & Jiang, C. Z. (2023). Construction and practice of a blended teaching model for college physics online and offline based on OBE concept: Taking application-oriented local undergraduate colleges as an example. In Proceedings of the 2023 National Symposium on University Physics Education.
[5] Ge, L. (2024). Reform and practice of blended teaching for the course "Principles and Technology of Big Data" based on OBE concept. Educational Progress, 14(12), 5.

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• Curriculum and Teaching Methodology
  
  
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