Author(s)

Xiaojie Chen ¹

Affiliation(s)

¹ College of Ethnology and Sociology, Guangxi Minzu University, Nanning, China

Corresponding Author

Xiaojie Chen

ABSTRACT

Through literature research, field investigation and case analysis, this study summarizes the development status and development of Huashan rock painting culture and creation. Based on the theory of new cultural and creative construction, this paper discusses the necessity and strategy of new cultural and creative construction of Huashan rock painting. The paper holds that the unique cultural symbols of Huashan rock painting should be transformed into cultural and creative products and cultural experience with market and cultural value by using creative thinking design based on science and technology, so as to achieve a win-win situation of cultural inheritance and economic benefits.

KEYWORDS

Huashan Rock Painting, Creative Product, Cultural Creativity

CITE THIS PAPER

Xiaojie Chen, Huashan rock painting new cultural and creative product development strategy research. Lecture Notes on History (2026) Vol. 8: 1-8. DOI: http://dx.doi.org/10.23977/history.2026.080101.

REFERENCES

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[2] State Administration of Cultural Heritage. (2016,July18). Flower Mountain of the World, Heritage of Mankind. Retrieved from http://www.ncha.gov.cn/art/2016/7/18/art_722_132381.html.
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[8] Yong Xiang & Xiaoqing Bai.(2017). Audience positioning and value Evolution of cultural industry IP development under the new normal. Journal of Beijing University (Philosophical and Social Sciences Edition),54(01),123-132.
[9] Barry Feig. Wang Guoxin(translate).(1998). Marketing, The heart is the first marketing straight to the heart. Shanghai People's press.
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