Author(s)

Zixuan Wang ¹, Qingli Wang ²

Affiliation(s)

¹ School of Foreign Languages, Southeast University, Nanjing, Jiangsu, China
² Jingdezhen Ceramic University, Jingdezhen, Jiangxi, China

Corresponding Author

Qingli Wang

ABSTRACT

In the mid-19th century, inspired by John Ruskin's medieval craftsmanship ideology, William Morris mainly focused on exploring the innovative integration of plant patterns and English fonts. This article focuses on the narrative integration of Morris's book design patterns and English fonts. Through the study of the modernization refinement of the Gothic type in Morris's book design patterns, the integration of naturalism, and the fusion strategy of the overall page design, and then by means of structural isomorphism, spatial nesting, and symbol translation, the narrative field is constructed. Subsequently, through the "narrative integrity" of handcrafted books, it is applied to the narrative themes of nature, mythology, and utopia, achieving a transformation from "decoration" to "narrative" in book design, completely subverting the utilitarian design cognition, and establishing a design aesthetic that combines artistic integrity and ideological depth, making it an important spiritual carrier against industrial replication and a repository of humanistic ideals. His "narrative integrity" concept and integration strategy provide important references for contemporary book design and related fields.

KEYWORDS

Morris; Patterns; Book Design; English Fonts

CITE THIS PAPER

Zixuan Wang, Qingli Wang. A Study on the Integration Strategy of William Morris's Book Design Patterns and English Fonts. Art and Performance Letters (2026) Vol. 7: 15-19. DOI: http://dx.doi.org/10.23977/artpl.2026.070103.

REFERENCES

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