Author(s)

Zou Jiaqi ¹, Huang Chuanwen ¹, Wang Bing ¹

Affiliation(s)

¹ Guangdong University of Science and Technology, Dongguan, China

Corresponding Author

Zou Jiaqi

ABSTRACT

Taking the Rainbow Pepper Lipstick project as a case study, this research explores how the cross-border integration of "Beauty+Agriculture" empowers rural revitalization. Against the backdrop of policy support, consumption upgrading, and agricultural transformation, the project has constructed a full-chain integration model of "agricultural resources – beauty products – market consumption". Through the "enterprise + cooperative + farmer" collaborative model, rainbow peppers are processed into high-value-added lipsticks, realizing an approximate 320-fold increase in the value of agricultural products and effectively driving income growth, employment expansion, and industrial upgrading. This study enriches the practical application of industrial integration theory in the interdisciplinary field of agriculture and beauty, and provides replicable paths for the high-value transformation of agricultural products. It also points out that the project faces challenges such as market competition, supply chain fluctuations, and high technological costs, which need to be addressed through differentiated competition, standardized management, and industry-university-research cooperation. In the future, this model can be extended to more agricultural products, and the endogenous driving force of rural industries can be continuously enhanced through market diversification and benefit-sharing mechanisms.

KEYWORDS

Industrial Integration; Industrial Chain Collaboration; Farmers-Assisting Mechanism; Rural Revitalization; Natural Beauty Products

CITE THIS PAPER

Zou Jiaqi, Huang Chuanwen, Wang Bing. Beauty Empowers Agriculture: A Study on the Industrial Integration and Farmers-Assisting Mechanism of Rainbow Pepper Lipstick. Agricultural & Forestry Economics and Management (2026). Vol. 9, No. 1, 37-43. DOI: http://dx.doi.org/10.23977/agrfem.2026.090105.

REFERENCES

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