Author(s)

Jingjing Jiao ¹

Affiliation(s)

¹ College of Economics and Management, Zhaoqing University, Zhaoqing, Guangdong, China

Corresponding Author

Jingjing Jiao

ABSTRACT

This study examines how situational individualism-collectivism priming of values and trait values influence people's attitudes toward redistribution. A five-point Likert scale was used to measure people's support for redistributive taxation. The results show that priming effects were insignificant before controlling for individual value traits and demographics. After including the control variable, collectivism priming significantly increases support for redistribution compared with individualism priming. At the trait level, horizontal collectivism has a significant positive impact on attitudes towards redistribution, while vertical collectivism has a negative inhibitory effect on such attitudes. The findings indicate that stable trait values may generate a suppression effect that masks the true influence of situational priming. Meanwhile, horizontal and vertical dimensions of collectivism show opposing influences, revealing notable internal heterogeneity. This study distinguishes situational values from trait values, offering empirical evidence for understanding people's redistributive preferences and guiding relevant public policy practice.

KEYWORDS

Individualism; Collectivism; Priming; Redistributive attitudes

CITE THIS PAPER

Jingjing Jiao. Individualism–Collectivism Priming, Traits and Redistributive Attitudes. Social Security and Administration Management (2026). Vol. 7, No. 1, 48-53. DOI: http://dx.doi.org/10.23977/socsam.2026.070107.

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