Author(s)

Yijun Huang ¹, Jian Lin ¹

Affiliation(s)

¹ TAN SIU LIN Business School, Quanzhou Normal University, Quanzhou, 362000, China

Corresponding Author

Jian Lin

ABSTRACT

Although the establishment of State-level Southern Fujian Cultural Ecological Protection Experimental Zone has promoted the rapid development of cultural industries in Xiamen, Quanzhou, Zhangzhou and other places, there are still some problems in the cultivation of undergraduate talents of cultural industry management in colleges and universities in southern Fujian, such as slow development, weak foundation, unobvious course characteristics, and insufficient combination of practical links with the development of cultural industries in the region. Therefore, in this paper, the cultivation of undergraduate talents of cultural industry management in universities in Southern Fujian is discussed from the aspects of training objectives, curriculum, practice links, enrollment and employment, etc., in order to design a targeted training plan, highlight the regional advantages, and better realize the docking of talent cultivation in local universities and the development of local cultural industry.

KEYWORDS

Cultural Industry Management, Talent Cultivation, Undergraduate, Region; Southern Fujian

CITE THIS PAPER

Yijun Huang, Jian Lin. The Cultivation of Undergraduates Majoring in Cultural Industry Management from a Regional Perspective Based on a Case Study of Southern Fujian. Adult and Higher Education (2021) 3: 85-94. DOI: http://dx.doi.org/10.23977/aduhe.2021.030115.

REFERENCES

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