Author(s)

Yunting Xu ¹

Affiliation(s)

¹ Shenzhen Man Man Bian Fu Investment Consulting Co., LTD., China

Corresponding Author

Yunting Xu

ABSTRACT

Under the new media environment, the channels and modes of information formation, dissemination and development have undergone fundamental changes, and enterprises benefit from the positive results of bringing consumers closer, while experiencing more profound effects of Public Relations in Crisis (PR crisis). This paper analyzes corporate PR crisis management, explains the impact of the new media environment on corporate PR crisis and the problems of corporate PR crisis management, and proposes countermeasures for corporate PR crisis management.

KEYWORDS

new media, critical incident, crisis management, public relations crisis management

CITE THIS PAPER

Yunting Xu. Research on the Public Relations in Crisis Strategy of Tea Beverage Brands in the New Media Environment. Accounting and Corporate Management (2021) 3: 55-60. DOI: http://dx.doi.org/10.23977/acccm.2021.030108.

REFERENCES

[1] Cutlip, S. M. (2013) Public relations history: from the 17th to the 20th century: the antecedents. Routledge.
[2] Lerbinger, O. (2012) The crisis manager: facing disasters, conflicts, and failures. Routledge.
[3] Pearson, C. M., Clair, J. A. (1998) Reframing crisis management. Academy of management review, 23(1), 59-76.
[4] Jing, Q. H. (2014) Interpretation of the relationship between crisis public relations and crisis management. China Administration, 12, 74-77.
[5] Li, Y. F., Xu, A. Y., Zhang, X. R. (2013) The impact of corporate crisis management on consumers' purchase intention after food safety incidents. Modern Management Science, 12, 110-112.
[6] He, L. L. (2011) A study on the status of corporate public relations - taking Yili Company as an example. Technology Economics and Management Research, 04, 64-67.

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Tourism Management and Technology Economy
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics