Author(s)

Qu Shujuan ¹

Affiliation(s)

¹ Zibo Vocational Institute, Department of Art and Design, Shandong Zibo, 255314, China

Corresponding Author

Qu Shujuan

ABSTRACT

In today's fast-developing era, information technology is also rapidly developing. Innovative and interesting print advertising design plays a very important role. It can not only express the designer’s design intentions and emotions intuitively, but also can allow viewers to directly obtain information that you understand. At the same time, it can also bring viewers a visual artistic beauty, appreciate beautiful pictures, and improve the ability of viewing this aesthetic art. This article mainly introduces the basic meaning of the graphics in the design and its characteristics. We try to explain the role of the design patterns, and show the practical application and research of the graphics in real life. In addition, designers in China should also increase research and exploration in this area.

KEYWORDS

Print advertisement, Design, Graphic creativity, Expression, Application

CITE THIS PAPER

Qu Shujuan, A Study on the Performance and Application of Graphic Creativity in Graphic Advertisement Design. Art and Performance Letters (2021) Vol. 2: 75-78. DOI: http://dx.doi.org/10.23977/artpl.2021.020615.

REFERENCES

[1] Wang Shang(2017). Research on the performance and application of graphic creativity in print advertising design. Popular Literature, no.1, pp: 124.
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[3] Zhang Lei(2018). The performance and application of graphic creativity in graphic advertising design[J]. Silk Road Vision, no. 20, pp: 146.
[4] Liu Yongqiang(2013). Research on the Application of Graphic Creativity in Graphic Advertisement Design[J]. Art Technology, vol. 26, no. 4, pp:215-216.
[5] Lu Yongguang(2015), Huang He. Research on the role of graphic creativity in graphic design[J]. Science and Fortune, vol.7, no.1, pp: 148.
[6] Yu Haiyan. On the application of graphic creativity in the design of graphic advertisements[J]. Chinese Science and Technology Journal Database (Abstract Edition) , Education, pp: 217.
[7] Li Yuantian(2017). Analysis on the application of graphic creativity in graphic advertising design. Art Criticism, no.13, pp:165-166.

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