Author(s)

He DanNing ¹

Affiliation(s)

¹ Sichuan Vocational College of Culture and Communication, Chongzhou, Sichuan, 611230, China

Corresponding Author

He DanNing

ABSTRACT

With the advent of the era of Internet technology, China's enterprises have undergone tremendous changes in their business models. People's lifestyle, likewise, has also gradually changed in this environment. For example, the original cash payment has given way to the current online banking payment. The marketing environment of enterprises, as influenced by its integration with the Internet, has gradually become market-oriented. The close integration of enterprises' marketing concepts with the trend of the era of the Internet economy, make modern consumer needs easily met. The products of enterprises become gradually diversified, and consumers are given chances to compare and choose among a variety of products, which promotes the continuous development of enterprises and the transformation of their marketing strategies.

KEYWORDS

The era of internet economy, Marketing concept, Internet technology

CITE THIS PAPER

He DanNing, The Transformation of Marketing Strategies in the Era of Internet Economy. Advances in Vocational and Technical Education (2021) 3: 110-113. DOI: http://dx.doi.org/10.23977/avte.2021.030424.

REFERENCES

[1] Wang Jianwei (2013). Market-Oriented New Concepts of the Internet Economy Era [J]. Modern Economy, vol. 12, no. 17, pp: 137-228.
[2] Yan Rongli (2014). On Sales in the Market Economy Environment [J]. Economic Sales, vol. 10, no. 26, pp:45-46.
[3] Xu Shuling (2016). Internet Economy under Market Economy [J]. Network Economy Sales, 12(17): 237-238.
[4] Zhang Junling (2019). On the Transformation of Marketing strategies under the Context of Network Economy [J]. Modern Marketing (Information Edition), no. 9, pp:237-239.
[5] Hu Lianghui (2017). On the Research of Internet Marketing Strategies in the Era of Internet Economy[J]. National Circulation Economy, no. 35, pp:3-4.
[6] Dai Haonan, Tang Yun (2018). On the Transformation of Marketing Strategies in the Era of Internet Economy[J]. Chinese and Foreign Entrepreneurs, vol. 612, no. 22, pp: 67-68.
[7] Li Shan (2018). Discussion on the Transformation of Corporate Marketing Strategies in the Era of Internet Economy[J]. Business Economics, no. 9, pp: 76-77.

Sponsors, Associates, and Links

---

• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Adult and Higher Education