Author(s)

Dan Wang ¹, Wenyue Gu ¹

Affiliation(s)

¹ School of Continuing Education, School of Tourism, Changchun University, Changchun, Jilin, China

Corresponding Author

ABSTRACT

The content of the article is firstly the actual situation analysis of Changchun University School of Tourism. Then, the SWOT analysis of the school shows that the school is developing well, with competitive specialties and great development potential of science and technology. However, the school is still facing the epidemic, economic slowdown, regional brain drain and other adverse effects. Finally, in view of these situations, the TOWS strategy analysis is carried out, and it is pointed out that the school should better play the advantages, overcome the disadvantages, make use of the favorable external conditions, defuse threats, and achieve better development.

KEYWORDS

CITE THIS PAPER

Dan Wang, Wenyue Gu, SWOT Analysis of Private Colleges——A Case Study of Tourism College of Changchun University. Advances in Educational Technology and Psychology (2022) Vol. 6: 52-56. DOI: http://dx.doi.org/10.23977/aetp.2022.060607.

REFERENCES

[1] Carruthers, H. (2009). Using PEST analysis to improve business performance. In practice, 31(1), 37-39.
[2] Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2014). Strategic management: Concepts and cases: Competitiveness and globalization. Cengage Learning.
[3] Lockstone-Binney F, King L, Brian. Volunteer tourism programs: A stakeholder matrix. School of Tourism, The University of Queensland, 2014.
[4] Teoli D, Sanvictores T, An J. SWOT Analysis. In: StatPearls. StatPearls Publishing, Treasure Island (FL); 2021.
[5] Weihrich, H. (1982). The TOWS matrix—A tool for situational analysis. Long range planning, 15(2), 54-66.

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