Author(s)

Xiaoyong Lyu ¹

Affiliation(s)

¹ College of Management, Guangdong University of Science and Technology, Dongguan, Guangdong, China

Corresponding Author

Xiaoyong Lyu

ABSTRACT

With the rise of purchasing vegetables online, traditional community fresh food stores are facing challenges as well as opportunities. It is a part of realizing transformation and upgrading through the Internet for traditional community fresh food stores to survive and develop in the future. This article analyzes the status quo and the development advantages of traditional community fresh food stores under the background of new retail, pointed out its predicament, put forward the transformation and upgrading strategy under the background of the traditional community fresh food store from four aspects, including customers, foods, markets, and supply chains, and reached a solid evidence through cases.

KEYWORDS

New Retail 2.0, community, fresh food, e-commerce

CITE THIS PAPER

Xiaoyong Lyu, Research on the Transformation and Upgrading of Traditional Community Fresh Food Stores under the Background of New Retail 2.0. Manufacturing and Service Operations Management (2022) Vol. 3: 46-51. DOI: http://dx.doi.org/10.23977/msom.2022.030107.

REFERENCES

[1] Younghoon Kang, Dymfke Kuijpers, Alex Sawaya, Innovation Ahead - A Successful Guide to the Chinese Retail Market, McKinsey & Company, Mar. 2019.
[2] Zhiyan Consulting Group, 2020-2026 Market Research Analysis and Investment Profit Forecast Report on China’s Fresh Food Industry, Jul. 2019.
[3] Prospective Industry Research Institute, 2020-2025 China Fresh Food E-commerce Industry Solutions and Investment Strategy Planning Report, Jun. 2020.
[4] iiMedia Research, 2019 Chinese community fresh food consumer behavior and fresh food store brand competition analysis, iiMedia.cn, Feb. 2020.
[5] Yubo Zhiye Market Research Center, 2020-2025 China’s fresh food industry supply and demand analysis and development prospect research report, China Report Hall, Oct. 2020.
[6] Huang Zepeng, Hundreds of Companies in the Fresh Food Consumption Market are Contending, and Supply Chain Capabilities will Become the Key to Winning Industry Competition-in-depth Industry Report, Kaiyuan Securities, Apr. 2020.
[7] China Chain Store & Franchise Association, 2019 Community Fresh Food Survey Report, Nov. 2019.
[8] Li Hua, 2020 China Fresh Food Retail Trend Report, Business Observer, October 2020.
[9] Yan Yanchun, New Retail 2.0: From business goods to operators, from omni-channel to full-scene, WeChat public account: Shiji Business Review (id: efuture555), Dec. 2019.

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