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Research on Visual Communication Design under the Impact of New Media Art

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DOI: 10.23977/artpl.2022.030312 | Downloads: 23 | Views: 679

Author(s)

Zhang Xinshuo 1, Zhu Jun 1

Affiliation(s)

1 Lu Xun Academy of fine arts, Dalian, Liaoning 116000, China

Corresponding Author

Zhang Xinshuo

ABSTRACT

With the advent of the digital age, new media art has gradually matured and has a broad space for development. This paper will make an in-depth analysis of the impact of new media art on visual communication design, and on this basis, comprehensively explore the development trend and innovative development strategies of visual communication design, hoping to improve the effect of visual communication design to a certain extent, so as to further meet people's diversified artistic needs and experiences.

KEYWORDS

New media art, Visual communication design, Specific impact, Development trend, Innovation path

CITE THIS PAPER

Zhang Xinshuo, Zhu Jun, Research on Visual Communication Design under the Impact of New Media Art. Art and Performance Letters (2022) Vol. 3: 60-64. DOI: http://dx.doi.org/10.23977/artpl.2022.030312.

REFERENCES

[1] Ji Huaichen, research on the integration of visual communication art design and traditional culture in the new media era [J] China National Expo, 2021, (13): 163-165.
[2] Zhang Han Innovation and development of visual communication design in the new media era [J] Popular literature and art, 2021, (24): 69-70.
[3] Ji Xue applied research on visual communication design function in new media environment -- Taking PMT brand design as an example [D] South China University of technology, 2019.

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