Research on the Innovative Development of Online Variety Shows in the New Media Era
DOI: 10.23977/artpl.2022.030401 | Downloads: 89 | Views: 1126
Huisheng Yue 1
1 Zhengzhou University of Economics and Business, Zhengzhou, China
Corresponding AuthorHuisheng Yue
In the new media era, with the rapid development of Internet technology and the deep integration of various media, the pattern of the media industry has undergone disruptive changes. Under the influence of Internet thinking, audiences are becoming increasingly important, and the choice of content for programmes is characterised by a 'small but specialised' approach, rather than the 'large and comprehensive' approach of the mass communication era. In recent years, there has been an explosion of phenomenal online variety shows, which has led to intense debate and consideration of the production models of popular vertical online variety shows in the industry. Based on this, this paper conducts a detailed investigation into the development of China's online variety shows, summarises the characteristics of China's online variety shows, and explores the new path of innovative development of China's online variety shows from a multi-dimensional perspective.
KEYWORDSOnline variety show, Innovation and development, New strategy
CITE THIS PAPER
Huisheng Yue, Research on the Innovative Development of Online Variety Shows in the New Media Era. Art and Performance Letters (2022) Vol. 3: 1-5. DOI: http://dx.doi.org/10.23977/artpl.2022.030401.
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