The Innovative Strategy of TV Director under the Background of New Media Era
DOI: 10.23977/artpl.2022.030402 | Downloads: 4 | Views: 215
Peng Xiao 1
1 Shanghai Publishing and Printing College, Shanghai, China
Corresponding AuthorPeng Xiao
The rapid development of new media technology has brought people into the new media era. In the media industry, the application of new media technology makes the industry production technology level constantly improved, and under the background of the era of new media, some traditional media have made technology innovation and perfect, make full use of new media technology to strengthen the internal technology system reform, brought the development opportunities of traditional media, but also brought great challenges. In this paper, the first analysis of the new media background to television director development opportunities and challenges, but put forward specific innovation work path, aims to promote director staff grasp development opportunities, meet the challenge, constantly improve their comprehensive ability, innovation content and way, so as to promote the long-term development of traditional TV media industry.
KEYWORDSNew media technology, TV director, Innovation strategy
CITE THIS PAPER
Peng Xiao, The Innovative Strategy of TV Director under the Background of New Media Era. Art and Performance Letters (2022) Vol. 3: 6-9. DOI: http://dx.doi.org/10.23977/artpl.2022.030402.
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