Author(s)

Feng Yuan ¹, Sen Li ¹, Jianye Liu ²

Affiliation(s)

¹ School of Creativity and Design, Guangzhou Huashang College, Guangzhou, Guangdong, 511300, China
² School of Film Technology, Jilin Animation Institute, Changchun, Jilin, 130013, China

Corresponding Author

Sen Li

ABSTRACT

The education and promotion of intangible cultural heritage is an important measure to improve the quality of social spiritual civilization Intangible cultural heritage and school heritage is an urgent and important project. The key to campus inheritance lies in students, who are the protectors and inheritors of intangible cultural heritage. Cultivate high-level, innovative and applied visual communication art talents. High quality is the foundation, innovation ability is the core, and application-oriented is the goal. Through the research on the major background of intangible cultural industry, the development status, research significance and necessity of intangible cultural industry communication in college teaching, the paper puts forward the main research objectives of intangible cultural industry communication in college teaching curriculum system, as well as the specific curriculum implementation approaches in visual communication and art, From a macro point of view, this paper has made some important background research and experimental design on the art communication and higher education in the intangible cultural heritage industry, which also has a certain reference significance for the research on the innovative combination of intangible cultural heritage and teaching in Colleges and universities.

KEYWORDS

Local Intangible Cultural Heritage, Visual Communication, Innovative Application

CITE THIS PAPER

Feng Yuan, Sen Li, Jianye Liu, Application and Innovation of Local Intangible Cultural Heritage in Visual Communication Course. Curriculum and Teaching Methodology (2022) Vol. 5: 82-89. DOI: http://dx.doi.org/10.23977/curtm.2022.050813.

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