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Digital Illustration in the Performance and Practice of Advertising Creativity

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DOI: 10.23977/artpl.2022.030407 | Downloads: 4 | Views: 115

Author(s)

Tong Xin 1,2

Affiliation(s)

1 Guangdong Industry Polytechnic, Guangzhou, 510300, China
2 University of PERPETUAL HELP System DALTA, Manila, 1008, Philippines

Corresponding Author

Tong Xin

ABSTRACT

This paper discusses and analyzes the style and creative expression of digital illustration in advertising creativity.It tries to help people better understand the role and practical significance of digital illustration in advertising creativity.

KEYWORDS

Digital illustration, Advertising creative, Pattern of manifestation, Aesthetic demand, Applied research

CITE THIS PAPER

Tong Xin, Digital Illustration in the Performance and Practice of Advertising Creativity. Art and Performance Letters (2022) Vol. 3: 32-36. DOI: http://dx.doi.org/10.23977/artpl.2022.030407.

REFERENCES

[1] Li Zechao. On the Function and Aesthetic Value of Advertisement Illustration [J]. Journalism University, 2000 (01): 97-99.
[2] Liu Hui. Study on the expression form and Development Trend of illustration in Advertising Design [J]. New Curriculum Research, 2009 (04): 180-181.
[3] Song Qianqian. Research and Application of Digital Illustration [J]. Digital Technology and Application, 2015 (06): 84.
[4] Yu Peng. Talking about the style and technique of digital illustrations [J]. Art Technology, 2015 (10): 21.

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