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Digital Illustration in the Performance and Practice of Advertising Creativity

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DOI: 10.23977/artpl.2022.030407 | Downloads: 4 | Views: 115


Tong Xin 1,2


1 Guangdong Industry Polytechnic, Guangzhou, 510300, China
2 University of PERPETUAL HELP System DALTA, Manila, 1008, Philippines

Corresponding Author

Tong Xin


This paper discusses and analyzes the style and creative expression of digital illustration in advertising creativity.It tries to help people better understand the role and practical significance of digital illustration in advertising creativity.


Digital illustration, Advertising creative, Pattern of manifestation, Aesthetic demand, Applied research


Tong Xin, Digital Illustration in the Performance and Practice of Advertising Creativity. Art and Performance Letters (2022) Vol. 3: 32-36. DOI:


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[3] Song Qianqian. Research and Application of Digital Illustration [J]. Digital Technology and Application, 2015 (06): 84.
[4] Yu Peng. Talking about the style and technique of digital illustrations [J]. Art Technology, 2015 (10): 21.

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