Author(s)

Mengyang Jia ¹

Affiliation(s)

¹ School of Economics, Shanghai University, Shanghai, China

Corresponding Author

Mengyang Jia

ABSTRACT

In recent years, multinational enterprises have become an important part of international business activities. As the largest multinational corporate group in Korea, Samsung Group has many other subsidiaries, like Samsung Electronics, Samsung Corporation, Samsung Life Insurance. Samsung group's success depends on its internal change and the development strategy of generations of leaders. Based on the analysis the development course of the Samsung group, this article use SWOT, porter five competitive strategy and competitive analysis to find out the advantages and disadvantages of the Samsung group's internationalization strategy, and accordingly puts forward Suggestions for the development of the Samsung group. 

KEYWORDS

SWOT, Five Competitive Strategy, Competitive Analysis

CITE THIS PAPER

Mengyang Jia, Analysis on the Internationalization Strategy of Samsung Group. Accounting and Corporate Management (2022) Vol. 4: 1-5. DOI: http://dx.doi.org/10.23977/acccm.2022.040601.

REFERENCES

[1] Hu Bofeng. Collective absence of Chinese enterprises from the Samsung Apple list India rewards foreign investment to strengthen the mobile phone manufacturing industry [J]. Foreign Investment in China, 2020 (17): 27.
[2] Kelvin. Samsung's Last Computer Factory in China Closed: A Miniature of China's Industrial Upgrading [J]. Foreign Investment in China, 2020 (17): 46-47.
[3] Anonymous. Samsung Challenge Leader Sony [J]. Office Automation, 2020 (16): 1.
[4] Samsung Electronics Co. Ltd. ; "Battery Service Life Management Method and System" in Patent Application Approval Process [J]. Chemicals & Chemistry, 2020. 
[5] Anonymous. Samsung returns to the Chinese market with high profile [J]. Foreign investment in China, 2020(19):82. 

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