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Analysis on the Internationalization Strategy of Samsung Group

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DOI: 10.23977/acccm.2022.040601 | Downloads: 615 | Views: 3158


Mengyang Jia 1


1 School of Economics, Shanghai University, Shanghai, China

Corresponding Author

Mengyang Jia


In recent years, multinational enterprises have become an important part of international business activities. As the largest multinational corporate group in Korea, Samsung Group has many other subsidiaries, like Samsung Electronics, Samsung Corporation, Samsung Life Insurance. Samsung group's success depends on its internal change and the development strategy of generations of leaders. Based on the analysis the development course of the Samsung group, this article use SWOT, porter five competitive strategy and competitive analysis to find out the advantages and disadvantages of the Samsung group's internationalization strategy, and accordingly puts forward Suggestions for the development of the Samsung group. 


SWOT, Five Competitive Strategy, Competitive Analysis


Mengyang Jia, Analysis on the Internationalization Strategy of Samsung Group. Accounting and Corporate Management (2022) Vol. 4: 1-5. DOI:


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