Author(s)

Lu Wang ¹

Affiliation(s)

¹ Accounting Institute, Guangzhou College of Commerce, Guangzhou, Guangdong, China

Corresponding Author

Lu Wang

ABSTRACT

In the age of Internet information, "live with goods" as a new type of retail, effectively integrating the e-commerce economy and traditional industries, is of great significance to help economic and social development and industrial innovation. In particular, during the new pneumonia epidemic, the live broadcast economy has become a new economic form derived from technological breakthroughs, and the operation of the "live broadcast + e-commerce" model can not only maximize the profitability of products, but also bring considerable economic benefits to e-commerce enterprises, thus promoting the development of China's economy. Based on this, this paper firstly introduces the development and current situation of live economy, and then analyzes the existing problems and puts forward several effective strategies to promote the good development of live web marketing.

KEYWORDS

Internet, live streaming, e-commerce, economy, countermeasures

CITE THIS PAPER

Lu Wang, Research on the Existing Problems and Countermeasures of Live E-Commerce Economy in China. Accounting and Corporate Management (2022) Vol. 4: 41-49. DOI: http://dx.doi.org/10.23977/acccm.2022.040608.

REFERENCES

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[10] Zhang Nannan. Research on E-commerce Live Streaming in the form of "Live +". Shanghai: University of Shanghai for Science and Technology, 2019.

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