Author(s)

Li Li ¹

Affiliation(s)

¹ Philippine Christian University, Manila, 1004, Philippine

Corresponding Author

Li Li

ABSTRACT

As China's economy has been developed, the competition of all walks of life at home and abroad is becoming increasingly fierce. In order to effectively enhance the competitiveness in the market, enterprises must constantly optimize and innovate the management mode with the application of modern management. However, in the actual application, due to incomplete management content, inappropriate decision-making and lack of objectivity of management, the application of modern business management does not play a good role in innovation and promoting the development of enterprises. Therefore, by analyzing the importance of innovation in business management under the new situation, this paper expounds the problems in business management in the traditional management mode, and puts forward relevant strategies such as innovative business management mode based on the existing problems, so as to provide some reference and ideas for enterprises to carry out modern management.

KEYWORDS

New situation; Business management; Strategy; Innovative approach

CITE THIS PAPER

Li Li, Research on the Innovation of Strategic Management in Modern Business Management. Accounting and Corporate Management (2022) Vol. 4: 22-26. DOI: http://dx.doi.org/10.23977/acccm.2022.040704.

REFERENCES

[1] Liu Mengyang, Yang Huayuan (2022) Discussion on Strategies and Methods of Modern Enterprise Management Innovation. Enterprise Reform and Management,(06): 26-28.
[2] Zhang Yunming (2021) Research on Innovative Thinking of Marketing Strategy Management in Modern Business Management. Inner Mongolia Coal Economy,(03): 97-98.
[3] Zhang Hui (2020) Innovative Thinking on Marketing Strategy Management in Modern Business Management. China Market, (03): 171-172.
[4] Hu Genghui (2019) Discussion on Management Innovation Methods of Modern Petroleum Enterprises. Chemical Enterprise Management, (35): 8-9.
[5] Zhang Wenfeng (2021) An Analysis of the Path for Chinese Enterprises to Establish an Innovative Strategic Quality Cost Management System -- Comment on Research on Strategic Quality Cost Management of Innovative Enterprises Published by Economic Science Press. Price: Theory and Practice, (7): 1.

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