Author(s)

Ju Song ¹

Affiliation(s)

¹ Academy of Fine Arts, Sichuan Minzu College, No.354, Xuefu Road, Guza Town, Kangding, Sichuan, China

Corresponding Author

Ju Song

ABSTRACT

From the perspective of rural revitalization, this paper analyzes the importance of rural brand image design from the perspective of cultural value and economic value, based on several field investigations of Derong Tibetan folk model skills. At the same time, the brand image design strategy is elaborated from the perspective of design principles, design conception and design methods. Finally, a series of brand image design practices such as logo design and standard color determination, IP image design, packaging design, advertising design and brand extension design of Tibetan folk model art “Sayijie”are completed. This paper hopes to enhance the vitality of the development of Derong Tibetan folk model skills under the background of rural revitalization, in order to help it achieve better inheritance and development in the fierce competition environment of the modern social marke.

KEYWORDS

Rural revitalization; Brand image design; Derong Tibetan folk model skills; "Saige"

CITE THIS PAPER

Ju Song, Research on Brand Image Design from the Perspective of Rural Revitalization. Art and Performance Letters (2023) Vol. 4: 7-11. DOI: http://dx.doi.org/10.23977/artpl.2023.040102.

REFERENCES

[1] Haipeng Zhang, Liangliang Gao, Kun Yan. The theoretical origin, main innovation and realization path of the Strategic Thought of rural Revitalization [J]. China Rural Economy, 2018.
[2] Dingyi Fan, Mengjia Li. Research on brand image Improvement Design of agricultural products under the background of Cultural and Tourism integration: A case study of universities docking targeted poverty alleviation projects [J]. Popular Arts and Arts, 2021.
[3] Xiaomei Gou, Ming Li. Yancheng Hengbei Zaoshu Pear Brand Visual image design Research under the rural revitalization [J]. Packaging Engineering, 2021.
[4] Ju Song. Research on Intangible Cultural Heritage Innovation in Ethnic colleges and Universities -- A Case Study of Derong Tibetan Folk Model Art [J]. Packaging World, 2022.
[5] Xiaomei Gou. Research on Visual Image Design of original network Brands under the Background of "Internet +" -- A case study of women's clothing brand "Suyu" [J]. Design Art Research, 2016, 6(5):30-36.
[6] Honglei Guo. Enterprise and Brand Image Design [M]. Beijing: China Architecture and Building Press, 2009.

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