Author(s)

Liu Hongyu ¹

Affiliation(s)

¹ Dalian University of Finance and Economics, Dalian, Liaoning, 116622, China

Corresponding Author

Liu Hongyu

ABSTRACT

Nowadays, cross-cultural communication has become the mainstream in business activities. It not only requires participants to master adequate foreign cultural knowledge and professional business knowledge, but also requires participants to have strong basic skills and application skills in foreign languages. As the most common language in the world, most intercultural communication is still based on English. Therefore, business English is more and more concerned by the Chinese education community. The development of cross-cultural communication skills in business English teaching has also been put on the agenda.

KEYWORDS

Cross-cultural communication; Business English; Teaching innovation

CITE THIS PAPER

Liu Hongyu, Analysis of the Reform Path of Business English Teaching Based on Cross—Cultural Communication. Adult and Higher Education (2023) Vol. 5: 76-80. DOI: http://dx.doi.org/10.23977/aduhe.2023.050215.

REFERENCES

[1] He Weixiang. Business English teaching and intercultural communication [J]. Journal of Jilin Commercial College, 2003, (02): 15-16.
[2] Liu Yalan. Cultivation of students' intercultural communication awareness in business English teaching in higher vocational colleges [J]. Education and Career, 2012, (05): 100-102.
[3] Zhong Qing. Research on Business English Teaching Model Based on Intercultural Communication [J]. Journal of Hubei Correspondence University, 2017, (24): 154-155+158.

Sponsors, Associates, and Links

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