Analysis of the Catalogue Design of Auction Houses—Taking Yongle Auction as an Example
DOI: 10.23977/artpl.2023.040312 | Downloads: 15 | Views: 442
Author(s)
Xiaoya Yang 1
Affiliation(s)
1 Chongqing City Vocational College, Chongqing, 401220, China
Corresponding Author
Xiaoya YangABSTRACT
With the development of the art market, the competition in the auction industry has become increasingly fierce. It has evolved from competition in local areas such as auctions, customers, and prices to competition in corporate brand image. Auction catalog design is one of the most important areas of brand image competition for auction houses and the most important competitive means for auction houses to promote themselves externally. This article takes Beijing Yongle International Auction Co., Ltd. as an example to explore how auction houses shape their brand image through auction catalogs. At the same time, it explores the design and production of auction houses' catalogs, as well as their important historical value and cultural relic research value.
KEYWORDS
Auction house; Catalogue design; brand imageCITE THIS PAPER
Xiaoya Yang, Analysis of the Catalogue Design of Auction Houses—Taking Yongle Auction as an Example. Art and Performance Letters (2023) Vol. 4: 63-72. DOI: http://dx.doi.org/10.23977/artpl.2023.040312.
REFERENCES
[1] Learmount Brian. A History of the Auction [M]. Barnard & Learmount, 1985.
[2] Official website of Beijing Yongle International Auction Co., Ltd [Z]. https://auction.artron.net/YLPM/
[3] Art Eye Information: Can Auction House Catalog Marketing Be Effective [Z]. May 14, 2019. https://www.artsy.net/ article/artsy-editorial-auction-house-hyperbole-effective
[4] Hu Siyi. Analysis of Text Value in Auction Catalogues [J]. Chinese Character Culture, 2019 (246): 104-105.
[5] Li Liang. 5W Elements in Auction Information Communication [J]. China Auction, 2014(11):40-43.
[6] Li Cai. Guidelines for Studying Art Auction Catalogues [J]. China Auction, 2009(4):74-75.
[7] Ye Shuyang. A Study on the Binding Design of Palm Treasure - "Auction Catalogue" [D]. Nanjing Academy of Arts, 2013.
[8] Yu Peili. Exploring the Strategies for Building Individual Image of Enterprise Brands [N]. Journal of Guangxi Radio and Television University, 2021 (01): 89-92.
Downloads: | 9962 |
---|---|
Visits: | 308067 |
Sponsors, Associates, and Links
-
Journal of Language Testing & Assessment
-
Information and Knowledge Management
-
Military and Armament Science
-
Media and Communication Research
-
Journal of Human Movement Science
-
Lecture Notes on History
-
Lecture Notes on Language and Literature
-
Philosophy Journal
-
Science of Law Journal
-
Journal of Political Science Research
-
Journal of Sociology and Ethnology
-
Advances in Broadcasting