Author(s)

Yuling Yao ¹, Meixue Wang ²

Affiliation(s)

¹ Minnan University of Sciences and Technology, Ningde, Pinnan, China
² Quanzhou Normal University, Quanzhou, Jinjiang, China

Corresponding Author

Yuling Yao

ABSTRACT

With the deepening of the globalization of China’s business activities, the external economic and trade environment has become extremely competitive. There is a serious shortage of qualified international business negotiation talents who are fluent in foreign languages and understand the profession. Therefore, how to measure and improve international business negotiation ability is an important issue that needs to be studied. Based on universities and starting with actual teaching practices, this study aims to discover the obstacles and solutions in the improvement of international business negotiation ability of business English majors. The study analyzed the definitions and related theories of international business negotiation ability by domestic and foreign scholars through literature analysis method, and summarized three dimensions and eight factors to measure international business negotiation ability as the theoretical basis for conducting the study. Then, the questionnaire and interview methods were used to investigate the teachers and students of business English majors in Minnan University of Science and Technology (MNUST) to understand the current situation of students’ international business negotiation ability, and to summarize the main problems that may exist from three aspects: the teaching conditions are not perfect, the teachers’ professional level is limited, and the student’ comprehensive quality is poor. In response to the existing problems, this study tries to propose corresponding improvement strategies from the above three aspects. Finally, the effectiveness of the strategies proposed in this study is explored by contrast experiment method and analyzing the differences in student’ international business negotiation ability levels before and after the experiment. The results of this study will serve as an essential guide for the practical improvement of international business negotiation ability of business English majors. This paper will have a practical value for the reform of international business negotiation teaching and the preparation of related teaching materials, and provide a reference for enterprises to assess and improve the negotiation ability of their employees.

KEYWORDS

International business negotiation, ability improvement, Business English

CITE THIS PAPER

Yuling Yao, Meixue Wang, Research on Strategies of Improving Business English Students' International Business Negotiation Abilities—Taking MNUST as an Example. Curriculum and Teaching Methodology (2023) Vol. 6: 108-116. DOI: http://dx.doi.org/10.23977/curtm.2023.061017.

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