Author(s)

Zuolong Zhao ¹

Affiliation(s)

¹ College of Calligraphy, Jilin Jianzhu University, Changchun, Jilin, China

Corresponding Author

Zuolong Zhao

ABSTRACT

With the vigorous development of cultural industry and the gradual prosperity of traditional culture, the teaching of cultural and creative product design in colleges and universities, as an important foundation for its industrial development, has gradually attracted widespread attention. How to integrate traditional cultural elements into the teaching of cultural and creative product design to make teaching more suitable for the development of industries and professions has become an important discussion topic. This paper will discuss the application and innovation of traditional cultural elements in the teaching of cultural and creative product design in colleges and universities from multiple angles, taking calligraphy elements as an example.

KEYWORDS

Traditional cultural elements; University cultural creation; Product design teaching; University teaching

CITE THIS PAPER

Zuolong Zhao, Innovative exploration of traditional cultural elements in the teaching of cultural and creative product design in colleges and universities. Advances in Vocational and Technical Education (2023) Vol. 5: 62-69. DOI: http://dx.doi.org/10.23977/avte.2023.050512.

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