Author(s)

Wang Yuneng ¹, Chen Zhenhuan ¹, Shi Bo ¹

Affiliation(s)

¹ College of Finance and Economics, Guangzhou Vocational College of Technology & Business, Guangzhou, China

Corresponding Author

Shi Bo

ABSTRACT

As an effective extension of the financial services industry, inclusive financial products have greatly promoted the advancement and development of rural revitalization. The financial marketing courses offered by vocational colleges should have strong practicality and applicability. However, the traditional teaching model starts with teachers assigning unified learning tasks, with students independently reading textbooks, studying chapter knowledge, and watching videos to complete practice tasks. The classroom teaching atmosphere is relatively dull and boring, and students find it difficult to analyze the knowledge of financial marketing courses they have learned from the perspective of rural revitalization and lack the ability to apply what they have learned. Experienced teachers have begun to actively create flipped classrooms, transforming the teacher-student relationship and acting as learning advisors to return the classroom to the students. This paper combines the innovative teaching model of the flipped classroom to analyze in depth the new teaching methods for financial marketing course instruction from the perspective of rural revitalization, with the aim of pushing the teaching of financial marketing courses to a higher level.

KEYWORDS

Rural Revitalization, Financial Marketing Course, Flipped Classroom, Teaching Models

CITE THIS PAPER

Wang Yuneng, Chen Zhenhuan, Shi Bo, Exploration of the Flipped Classroom Teaching Model for Financial Marketing Courses for Rural Revitalization. Advances in Vocational and Technical Education (2023) Vol. 5: 49-54. DOI: http://dx.doi.org/10.23977/avte.2023.050608.

REFERENCES

[1] Zou Z. Exploration of Integrating "Course Ideology" into Professional Course Teaching Practice under the Perspective of Rural Revitalization: Taking the "Marketing Planning" Course of Marketing Major as an Example. [J]. [2023-06-08].
[2] Li L. Reform and Practice of Flipped Classroom Teaching in "Financial Marketing" in Vocational Colleges. [J]. Journal of Chongqing Aerospace Vocational and Technical College, 2016(3):4.
[3] Zou Z. Case Study of "Course Ideology" in "Marketing Planning" under the Background of Rural Revitalization. [J]. [2023-06-08].
[4] Li N. Construction of Course Ideology in Practical Teaching of Design Majors under the Perspective of Rural Revitalization. [J]. Journal of Xingtai Vocational and Technical College, 2022, 39(6):5.
[5] Luo X, Zhong H. Exploration of Course Ideology in Agricultural-related Vocational Courses under the Perspective of Rural Revitalization: Taking the "Experimental Design and Statistical Analysis" Course as an Example. [J]. Special Economic Animals and Plants, 2023, 26(3):3.

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