Author(s)

Shanshan Chen ¹

Affiliation(s)

¹ Wuhan Institute of Engineering Science and Technology, Wuhan, 430200, China

Corresponding Author

Shanshan Chen

ABSTRACT

In the era of new media, digital media art and design plays a significant role in higher education. Digital media art and design refers to the creation of artistic, innovative, and interactive works through the use of digital technology and media platforms. It encompasses various forms of media such as images, sounds, videos, animations, and interactive interfaces, integrating knowledge and skills from multiple disciplines including art, design, technology, and media. In the context of the new media era, teaching digital media art and design in higher education exhibits characteristics of diversity, practice-oriented approaches, and alignment with industry demands. This paper explores and investigates the concept of digital media art and design in higher education under the backdrop of the new media era, the current state of teaching digital media art and design in higher education, the significance of innovation in teaching digital media art and design in the new media era, as well as strategies for innovative teaching in digital media art and design in higher education in the new media era.

KEYWORDS

New media era; digital media in higher education; art and design teaching; innovation

CITE THIS PAPER

Shanshan Chen, Innovation in Teaching Digital Media Art and Design in Higher Education under the Background of the New Media Era. Art and Performance Letters (2023) Vol. 4: 32-38. DOI: http://dx.doi.org/10.23977/artpl.2023.041006.

REFERENCES

[1] Tian, T. (2021). The Necessity of Teaching Reform in Digital Media Art and Design Major. Media Forum, 4(10), 153-154. 
[2] Lv, J. (2022). Analysis of Teaching Reform in Digital Media Art and Design Major in Higher Vocational Colleges. Science and Technology Vision, 20, 142-144. 
[3] Wang, F., & Zhang, W. (2021). Exploration of New Teaching Methods for Digital Media Art and Design Major in Higher Vocational Colleges in the New Media Era. Encyclopedia Forum Electronic Magazine, 16, 1671. 
[4] Hu, Y., & Peng, Y. (2023). Course Design and Teaching Reform in Digital Media Art Major. Animation Pioneer, 5, 55-57. 
[5] Xiong, Y. (2020). Innovative Practices in Art and Design Teaching in Higher Education under the Background of New Media: A Case Study of Flipped Classroom + Online Teaching Mode. Media, 14, 87-89.

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