Author(s)

Jia Zhao ¹, Hushinaidi Bin Abdul Hamid ¹

Affiliation(s)

¹ Faculty of Creative Industries, City University, Kuala Lumpur, Malaysia

Corresponding Author

Jia Zhao

ABSTRACT

Beijing Lord Rabbit is the image representative of Chinese traditional culture, with a long history and inheritance. In the era of rapid development of media communication and visual design, Beijing Lord Rabbit as an indispensable cultural symbol has a very wide application with its function of modern publicity and promotion. Designers are constantly explore the application of design elements in the design, the Beijing Lord Rabbit will be implanted in the brand identity design, advertising design, packaging design and other modern visual design, to create attractive, with thinking and cultural connotation of the works. While representing the traditional culture, the image of the contemporary Beijing Lord Rabbit has a sense of The Times and artistic aesthetics, which has injected more expressive force and value into the visual design, and also provided a basis for the visual performance of other folk culture products.

KEYWORDS

Beijing Lord Rabbit, visual design, cultural products, brand image

CITE THIS PAPER

Jia Zhao, Hushinaidi Bin Abdul Hamid, The Application of Beijing Lord Rabbit in Visual Design. Art and Performance Letters (2023) Vol. 4: 14-18. DOI: http://dx.doi.org/10.23977/artpl.2023.041203.

REFERENCES

[1] Guan,X.(2011). Beijing Lord Rabbit Children's Culture Source. Journal of Henan Institute of Education, (05), 29-32.
[2] Zhang,J.(2015). Research on the Application of Beijing Lord Rabbit Elements in the Design of Cultural and Creative Products. Art and Design, (11)95-97.
[3] Dahe Financial Cube.(2023). When the Rabbit Meets the Mansion: The Deep Integration of National IP CulturAlinnovation and Local Tourism Hotels. Retrieved from: https://baijiahao. baidu.com/s? id= 1755799023453086183 &wfr=spider&for=pc
[4] Sohu News.(2022). The Year of the Rabbit Marketing "Campaign" Has Begun! Zodiac IP How Fancy Joint Name? Retrieved from: https://astro.sohu.com/a/622981819_121124358
[5] Han,K.,&Wu, J.,&Liu, Y.,&Zhang, D.W.(2020).Beijing Lord Rabbit Cultural and Creative Design and Brand Communication Research. Beauty and The Times, (09),28-29.
[6] Hong,J.X.(2022). Research on Visual Image Innovation Design of "Beijing Lord Rabbit".Yanbian University.

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