Author(s)

Man Huang, Qingguo Tang

Corresponding Author

Man Huang

ABSTRACT

Fuzhou, located in the eastern Jiangxi Province, has a calm river, Xinjiang, with the three drainage in the east, south and west sides surrounded by mountains. It is a mountain with rich tourism resources, and how to fully apply e-commerce to Fuzhou tourism is facing opportunities and challenges. In this paper, mainly from the background, significance, status quo analysis, objectives, strategies, etc., present situation and the potential market of Fuzhou tourism e-commerce development is analyzed, so as to promote Fuzhou tourism industrial structure adjustment, to further promote the development of Fuzhou tourism e-commerce. With the reference to related tourism electronic commerce in other provinces and cities, the advantages of Fuzhou tourism combining its own characteristics are analyzed, and the corresponding tourism electronic commerce development strategy is put forward.

KEYWORDS

Fuzhou tourism, Tourism e-commerce, Market analysis, Development strategy