Author(s)

Ying Xu

Corresponding Author

Ying Xu

ABSTRACT

With the gradual development of "Internet +", online financing has gradually become a means of financing for SMEs. In March 2016, Premier Li Keqiang proposed in the "Government Work Report" to "build a platform for innovation, crowdsourcing, and crowdfunding, and build a system of innovative mechanisms for large and medium-sized enterprises, universities, research institutions, and multi-party synergies." As an emerging Internet financing model, crowdfunding provides a new solution to the dilemma of financing difficulties for SMEs, and plays an important role in promoting the process of “mass entrepreneurship and innovation”. This paper mainly studies and analyzes the development of crowdfunding in China and its factors affecting the success or failure of crowdfunding.

KEYWORDS

Crowdfunding, entrepreneurship, internet finance, influencing factors