Author(s)

Yiyang Tang

Corresponding Author

Yiyang Tang

ABSTRACT

Mass consumers are important drivers of the development of the new energy automotive industry, which directly affects the sales of new energy vehicles. From the four dimensions of personal attributes, product attributes, policy attributes and social attributes, the questionnaire of influencing factors for consumers purchasing new energy vehicles is made, the sample data is obtained, and the survey results are analyzed according to the sample data to provide suggestions for the development of new energy automotive industry.

KEYWORDS

New energy vehicle, Purchasing, Influencing factors, Mass Consumer