Author(s)

Yongqiong Zhu

Corresponding Author

Yongqiong Zhu

ABSTRACT

In recent years, animation major of colleges and universities has become the "red card" major by the Ministry of Education. The investigation found that animation graduates are not qualified with poor professional skills, so the market still needs more talents. A lot of animation companies offer well-paid positions for animation designers every year. The talent cultivation of university animation major is seriously out of line with the market. This paper makes a detailed analysis of the current situation of talent cultivation in university animation specialty, then reveals the problems, and finally, introduces the talent cultivation mode innovation by taking the animation experimental class as an example in Wuhan Business University.

KEYWORDS

Animation specialty, Talent cultivation mode, Movie and TV cartoon