Author(s)

Chen Xiaoyan

Corresponding Author

Chen Xiaoyan

ABSTRACT

In the context of the the great travel age, coupled with the requirements of quality education for the political and ideological qualities of young people, the study of tourism has evolved. Red tourism, which has outstanding educational functions, undoubtedly plays an irreplaceable role in expanding research products, cultivating the ideological and political qualities of young people, and inheriting red genes. The red research tourism products in Shaanxi province have high quantity and taste, but it's less attractive to the teen population. Therefore, how to improve the tourism attractiveness of Shaanxi red research tourism products，it’s has a very important meaning to promote the development of tourism in Shaanxi Province and improve the comprehensive tourism competition.

KEYWORDS

Red tourism products, Research tourism, Tourism attraction