A Study on the Effect of Product Market Competition, Monetary Compensation of Executives on Cost Stickiness
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DOI: 10.23977/etemss.2018.1616
Author(s)
Le Liu, Chaoyang Zhou
Corresponding Author
Le Liu
ABSTRACT
Based on the related data from 2008 to 2016 in China's A stock market, this paper empirically studies the relationship between product market competition, monetary compensation of executives and cost stickiness. The results show that the monetary compensation of executives plays a positive role in restraining cost stickiness, and the competition degree of product market has a constraint on the subjective decision-making behavior of executives. The conclusion is helpful for executives to fully grasp the competitive situation of product market, establish a reasonable executive compensation system and weaken the cost stickiness.
KEYWORDS
Cost stickiness, Monetary compensation of executives, Product market competition