Author(s)

Cheng Yimin

Corresponding Author

Cheng Yimin

ABSTRACT

Longjiang Opera, a new type of drama born in 1959, has grown up for more than 40 years and become a spring blossom on the land of Guandong. To sum up its experience, it is necessary to consciously solve five elements: script, feature, innovation, talent and openness. These five elements are solved, and audience problems, market problems and brand problems can be solved easily.

KEYWORDS

Longjiang opera, history, elements