Author(s)

Lingjun Xie

Corresponding Author

Lingjun Xie

ABSTRACT

Social media enable one person to communicate with thousands of other people [1]. The emergence of social media changes the cultural practice of games. Today, social media plays an increasingly important role in mobile games, and affects the communication between mobile gamers. This paper argues that social media has become a new method to disseminate mobile games, which can affect mobile gamers’ communication, and improve players’ participation and connection in the game. Firstly, this paper explains the definition of social media, and there is an overview introduction of how social media become a new method to disseminate mobile games, explores how social media influence game players’ participation and communication from perspectives of social networking, game live streaming, and social advertising, and finally illustrates the concept of social ties and why social media can affect game players’ participation and communication.

KEYWORDS

Social media, Mobile games, Connection, Communication, Participation