Author(s)

Yang Xin

Corresponding Author

Yang Xin

ABSTRACT

With the rapid development of China's advertising industry, the type of advertising presents a colorful situation. Public service advertisements are unique among many types of advertisements due to their particularity of theme, creativity and performance. Public service advertisements have a positive effect on the dissemination of moral concepts and the creation of a civilized atmosphere, and are increasingly becoming an important carrier for the creation of spiritual civilization and the construction of civic morality. Interestingness is widely used in print advertising design, and advertising designers attract the attention of advertising audiences through graphic or linguistic interest. Therefore, it is very important to apply interestingness in the graphic design of public service advertisements. This paper briefly introduces the psychological effects of interest in the graphic design of public service advertisements, and mainly studies the expressions of "intesrestingness" in the graphic design of public service advertisements in order to strengthen the construction of public service advertisements.

KEYWORDS

Public service advertisement, fun, expression