Author(s)

Liu Shanshan

Corresponding Author

Liu Shanshan

ABSTRACT

With the rapid development of cross-border e-commerce, foreign trade enterprises have a strong demand for cross-border e-commerce talents, and business English major has high practicability in this respect, which requires colleges and universities to speed up the reform of business English teaching, especially in practical teaching, and cultivate professional talents in line with market demand. From the perspective of cross-border e-commerce, this paper explores the problems existing in the practical teaching of business English in Colleges and universities and puts forward some suggestions for the reform of practical teaching.

KEYWORDS

Cross-border, e-commerce, universities, business English