Research on Innovation of Enterprise Brand Management Based on Network Public Opinion
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DOI: 10.23977/icamei.2019.112
Corresponding Author
Zeng Sumei
ABSTRACT
In order to establish a correct brand concept, it is necessary to standardize the brand road, so that enterprises have high value brand and stand out in the industry. So this paper finds out the countermeasures of brand enterprise risk management by studying the related concepts of brand shaping and brand maintenance based on network public opinion.
KEYWORDS
Network public opinion, brand management, innovation
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