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Research on Innovation of Enterprise Brand Management Based on Network Public Opinion

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DOI: 10.23977/icamei.2019.112

Author(s)

Zeng Sumei

Corresponding Author

Zeng Sumei

ABSTRACT

In order to establish a correct brand concept, it is necessary to standardize the brand road, so that enterprises have high value brand and stand out in the industry. So this paper finds out the countermeasures of brand enterprise risk management by studying the related concepts of brand shaping and brand maintenance based on network public opinion.

KEYWORDS

Network public opinion, brand management, innovation

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