Author(s)

Zhi Zi

Corresponding Author

Zhi Zi

ABSTRACT

In view of the current situation of art design education, this paper studies the construction mode of visual communication design specialty, constructs the training mode of talents according to the actual needs of society, and puts forward the innovation of visual communication specialty personnel training based on traditional graphic design personnel training and knowledge transformation model. It breaks through the "linear" deductive relationship from theory to practice, stresses that knowledge transformation should be incorporated into the construction of a new talent cultivation model in the process of talent cultivation, and strives to cultivate visual communication design professionals based on knowledge transformation model.

KEYWORDS

Knowledge transformation model, visual communication specialty, personnel training