Author(s)

Zhi Zi

Corresponding Author

Zhi Zi

ABSTRACT

The creative dimension of creative product design with regional characteristics can be developed from three aspects: the acquisition of lifestyle and creativity, the expression of values and creativity, and the influence of foreign cultural factors on creativity. Cultural and creative product design itself is a visual statement of the elements related to the product by the designer. The designer grasps the visual semantics and converts it into modelling language, so that the audience can get sufficient information, cognitive and emotional recognition, achieve the purchase intention, and complete the dissemination of cultural creativity. Efforts should be made to enrich people's spiritual life, stimulate people's interest in life, create an environment and use scenarios, and meet the psychological and spiritual needs of the audience.

KEYWORDS

Functionality, products, design, innovation