Author(s)

Min Xu

Corresponding Author

Min Xu

ABSTRACT

Poster design is the most widely used form of visual communication design. Graphics, as the basic element of poster design, plays a central role. The creative process of graphics is a process of creative thinking using visual images. This paper expounds the development, expression form, performance principle and function of graphic creativity in poster design, and expounds the important position of graphic creativity in today's design field.

KEYWORDS

Poster design, graphic creativity, role