Author(s)

Qi Lili

Corresponding Author

Qi Lili

ABSTRACT

The development of the pop music industry is closely related to the mass media. In the new media era, the spread of Heilongjiang pop music industry, sales model and development direction have undergone tremendous changes. This paper attempts to analyze and study the characteristics of new media communication, the interactive relationship between new media and pop music industry, the symbiosis and prosperity of digital technology, the integration of new media technology and pop music industry, and the impact on the development of pop music industry. It is hoped that this paper can explore a way for the development of Heilongjiang pop music industry at present and in the future.

KEYWORDS

New media, pop music industry, symbiosis and co prosperity, development and innovation