Author(s)

Yang Gui

Corresponding Author

Yang Gui

ABSTRACT

In recent years, informatization has become an important driving force for national economic and social development. At the same time, the development of rural e-commerce has also advanced by leaps and bounds. The party and the state have attached great importance to the development of e-commerce for agricultural products and introduced many policies to support the development of e-commerce. This paper starts from the original and development of rural e-commerce, and studies the development status of rural e-commerce in China and the problems existing today, and puts forward some countermeasures and suggestions for the problem.

KEYWORDS

Rural, e-commerce, status quo, problem, countermeasure