Author(s)

Jie Su

Corresponding Author

Jie Su

ABSTRACT

Culture is the key to improving the quality of tourism. This paper analyzes the current situation and existing problems of China's rural tourism development from the perspective of cultural ecology, and points out that excavating the cultural connotation of rural tourism is the way to improve the quality of rural tourism, and finally put forward the countermeasures for developing rural cultural tourism.

KEYWORDS

Rural tourism, countermeasures, cultural ecology