Author(s)

Kang Kai

Corresponding Author

Kang Kai

ABSTRACT

On the one hand, the purpose of this paper is to study how to make full use of the cultural resources with Shaanxi characteristics, give full play to the advantages of local characteristics, achieve the effect of establishing the brand of animation in Shaanxi, and further improve their own recognition. Make Shaanxi animation industry enter the virtuous circle of sustainable development. On the other hand, it explores how to promote the inheritance and development of Shaanxi local characteristic traditional culture through effective and reasonable utilization and development. By analyzing the classification and characteristics of Shaanxi characteristic culture resources, this paper sums up the innovative points and schemes which can be used in the development and establishment of animation brand,and explores the development direction of Shaanxi animation brand and the inheritance of characteristic traditional culture.

KEYWORDS

Shaanxi Cultural Resources, Folk Art, Cartoon Brand, Identification