Author(s)

Hu Anna

Corresponding Author

Hu Anna

ABSTRACT

Modern graphic design conveys information to the audience through the form of graphics and images. It tries to persuade the audience in non-verbal form and make the audience effectively accept the information conveyed. Modern graphic design is not only the visual decoration and beautification, but also the way of rapid human communication. For the audience under the background of commodity society, beauty in form is as important as beauty in spirit. Today, a commodity mixed with national culture and emotion is becoming the focus of market competition. Whether a designer leads the international design trend or not, the design culture concept with national characteristics has become the standard to measure. This paper starts from the influence and significance of Chinese traditional culture on graphic design courses. And then, this paper provides countermeasure on how the graphic design courses use traditional culture.

KEYWORDS

Graphic design courses, Traditional culture, Absorb and Use