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Research on the Path Mechanism and Reconstruction Mode of the Combination of Sports and Related Industries

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DOI: 10.23977/icamei.2019.241

Author(s)

Chen Fengcai

Corresponding Author

Chen Fengcai

ABSTRACT

The development of China's sports industry is just in its infancy, and there is still a long way to go from the market integration stage. However, with the continuous development of cross-industry mergers and acquisitions, technological innovation and strategic alliances, the integration of sports industry and related industries, more and more attention has been paid to the integration of sports and sports equipment, sports and media industries, tourism and other industries, which is the trend of the times and is an inevitable development trend. This paper introduces the significance of the integration and development of sports and related industries, the mechanism of the integration and development of sports industry and the prospect of the development of sports and related industries.

KEYWORDS

Sports industry, industry integration, development, path

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