Author(s)

Li Li

Corresponding Author

Li Li

ABSTRACT

The sharing economy is a new business model based on the integration of offline idle resources. Since 2010, the sharing economy has developed rapidly on a global scale. The capital of various parties has been injected one after another. Many shared economic derivatives and shared brands have been born. However, under the rapid development of the sharing economy, problems such as incompatibility with the institutional environment have emerged. This paper takes shared bicycle as an example to analyze the current situation of domestic shared bicycle operation and learn from the successful experience of foreign shared bicycle operation and then put forward the specific countermeasures for the sustainable development of domestic shared bicycle.

KEYWORDS

Shared economy, shared bicycle, operating model, sustainable