Author(s)

Shunfeng Guan, Huilan Wei

Corresponding Author

Huilan Wei

ABSTRACT

Brand is an important part of the whole concept of artwork and one of the key factors to be considered in the pricing of artwork. On the basis of summarizing the brand factors in the pricing process of general products, the function mechanism model of brand in general product pricing was established. On this basis, combined with the characteristics of art brands and works of art, the function mechanism model of brand in general art products pricing was designed. Finally, the influential factors in the mechanism model of brand pricing are systematically analyzed and summarized.

KEYWORDS

Function Mechanism, Brand, Pricing, Artworks